Few marques on the road today have a heritage as rich and distinguished as Jaguar. That is, when you consider that it was conceived in 1922 by William Lyons a man whose original vision was to design motorcycle sidecars. By 1927 he’s progressed to building special bodies cars which in 1931 resulted in the launch of the legendary SS1. As the range improved and expanded it needed a name to reflect its speed, power and sleekness and in 1935 the Jaguar name was born.